Communicating Your Benefits Plan.
It is more important now than ever that employers not only provide programs that support employees’ health and financial security, but also invest in educating people and supporting them to make good decisions. To most effectively communicate your plan it is best to develop a communication strategy that is aligned with your corporate culture and the demographics of your employees. A strategy that at its core is focused on motivating your employees to become active and interested in their employee benefits plan not only ensures that your plan members are adhering to their program, but that they are also more satisfied and knowledgeable about it’s offerings.
Some tools for communicating your benefits plan:
Take-home Digital Presentations: Digital presentations with audio playback can be a great tool for employees to take home and learn more about their program on their own time. Employees can share these presentations with spouses and family members to gain a greater understanding of their plan and information pertaining to the wellness of themselves and their family members.
Video Blogs: Silverberg Group’s Allan Friesen has his own “Focus on Benefits” video blog on various group benefits topics like “Health Spending Accounts” and “How to Help your Employees Save for Retirement”. We share these videos on our youtube channel – please feel free to check it out below!
Apps: Many carriers have apps and websites with informative resources that can assist employees with their plan literacy. Some of these apps and websites even allow members to access specific plan data and use tools such as gamification to make learning about your benefits plan easy and fun.
Some tips for communicating your benefits plan:
Know your audience: Take some time to learn about your employees’ life stages, attitudes, needs and preferences, and collect and track this information. It can then be used to tailor your communications. This also applies to the method of delivering this information – older employees may prefer booklets, while younger employees would most likely rather view their plan content online.
Keep it simple and relevant: Too many choices and too much information can actually impair an individual’s decision-making ability. Simplify by providing relevant examples and incorporating individualized data to explain employees’ options.
Get personal: Most communications are targeted to a mass audience; however, employees are more likely to act if the company personalizes documents, e-mails, etc. Use variables such as the employee’s name and life events like marriage or the birth of a child.